VP of Student Enrollment at Texas A&M – Texarkana Kathy Williams Gets Tattoo
Texas A&M University-Texarkana kicked off its “Leave Your Mark: Recruit an Eagle” peer recruitment campaign with a live tattoo streaming event on Monday, Oct. 24, in the lobby of the University Center. This live event enabled the university to reach its fall 2016 enrollment goal. Kathy Williams, vice president of Student Enrollment, Engagement and Success is now the proud owner of a new tattoo.
Last fall, Williams accepted a challenge from Director of Admissions Toney Favors to be tattooed with an Eagle if fall 2016 enrollment goals were met.
Williams considers it a win-win. “Toney and I were having a discussion last year regarding how we could motivate the entire campus community to work together to meet our enrollment goals for this fall, and we decided that we needed to come up with something fun in order to get everyone involved,” Williams said. “In a moment of weakness, I agreed to get the tattoo. Now it’s time to deliver!”
The university met its goal with a record 30 percent increase in freshman enrollment over last year. Subsequently, students, faculty and staff voted on their favorite tattoo design from three options.
Without knowing which design was selected, Williams was tattooed with the winning tattoo design at the event. Texarkana Ink provided the tattoo services.
The “Leave Your Mark: Recruit an Eagle” peer recruitment campaign encourages students to share their A&M-Texarkana stories and experiences with prospective students in person and via social media with the #RecruitAnEagle hashtag.
The new enrollment goal for 2017 has been set as noted below.