Yesterday we told you about the New Jersey mom charged with child endangerment for allegedly taking her 5 year-old daughter to a tanning salon, where the child received burns. Sad, yes, but it gave us a great idea!

That whacked out mom in New Jersey has a real problem, but the thing is, she isn't the first to think that their child's skin needed some color.  The story sparked some discussion here at the station.  One brought up the fact that a lot of "pageant moms" get their kids a spray tan for beauty pageants.

Well, that got us to thinking of what could become a multi-billion dollar industry... Toddler Tanning.

Check it out, listen to our ad...

We even put together a video... that's just how serious we are.

Seriously though, I really don't get it.

We did a little searching, and found this video from "Toddlers & Tiaras" on YouTube.  Look at what some of these parents put their children thru...