Cereal

Here's what this could mean for breakfast cereal lovers going forward.

I've always referred to myself as a "Cereal Killer", cause I love me some cereal. This has been a life-long thing for me. It started off with some kind of mushy, icky, oatmeal or something when I was a baby I'm sure, then slowly built from there. What's funny is the life progression we all go through with cereals, we start with mush and for all the world looks like that's where it will e

Remember a decade ago when every single person in the country ate cereal for breakfast?  Yeah, that's a distant memory now. Americans just aren't that into cereal anymore.  And it's not a low-carb thing... come on.  We love carbs more than ever.