The Texarkana, Ark., Police Department is stepping up traffic enforcement as we head toward the end of summer and near the Labor Day holiday.

Police, in conjunction with local, county, and state law enforcement with begin their “Drive Sober or Get Pulled Over” campaign August 21st through September 7, 2015.

Law enforcement officers will increase enforcement of traffic safety laws looking for impaired drivers. Overtime funds for this campaign are provided by a "Selective Traffic Enforcement Grant" funded through the City of Texarkana, Ark., State of Arkansas and National Highway Traffic Safety Administration.

The strong nationwide impaired driving crackdown will include high visibility enforcement and will be supported by national paid advertising, creating a comprehensive campaign to curb alcohol impaired driving in August and throughout the Labor Day holiday weekend. During the 2013 calendar-year, there were 10,076 people killed in drunk–driving crashes -- almost a third of all traffic fatalities. Thirty-eight percent of crash fatalities on Labor Day weekend that year involved drunk drivers (with blood alcohol concentrations [BACs] of .08 or higher), amounting to 161 lives lost. And we’re not just talking about a little bit of alcohol, either. More than a quarter (27 percent) of the crash fatalities that occurred on Labor Day weekend involved drivers with BACs of .15 or higher—almost twice the illegal limit.

Data collected by the National Highway Traffic Safety Administration (NHTSA) data shows that repeat offenders are an especially dangerous facet of the drunk-driving problem. In the month of August from 2009-2013, of the drunk drivers involved in fatal crashes, almost 1 out of 10 (8 percent) of them had already been convicted of at least one drunk-driving offense.

Those arrested for DWI face jail time, loss of their driver licenses, and steep financial consequences such as higher insurance rates, attorney fees, court costs, lost time at work, and the potential loss of job. When family, friends and co-workers find out, violators also often face tremendous personal embarrassment as well.

For more information, visit the “Drive Sober or Get Pulled Over” Campaign Headquarters at www.nhtsa.gov/drivesober.