Junk Removal Advertising: Top 20 Junk Removal Marketing Strategies To Get More Junk Removal Leads
With the second quarter of 2022 coming to a close, now is the perfect time to try some new junk removal marketing strategies to grow your junk removal business. If you’ve been wondering how to get more junk removal leads, we’ve got a ton of things you can try—and it all begins with your junk removal website design.
It’s important to try a variety of things when it comes to marketing a junk removal business. Why? Because every junk removal provider needs junk removal leads to survive—no matter your location or how long you’ve been completing junk removal jobs for your community. Without a good flow of new junk removal leads, it becomes impossible to grow your junk removal business.
But, if you create a system that attracts new customers and delivers new junk removal leads to your business like clockwork, that’s a recipe for:
- More high-paying junk removal jobs
- Increased revenue for you and your crew
- A dependable way to grow your junk removal business
We know why junk removal providers need to generate junk removal leads, but how can you do it affordably and efficiently? The answer is: a good junk removal website with good junk removal website design. If you’ve ever wondered how to get more junk removal leads, follow the steps below—and consider utilizing these junk removal marketing strategies to grow your junk removal business!
1. Get More Junk Removal Leads Through Your Website
If you don’t yet have a junk removal website, one of the best things you can do for your business is to create one. A junk removal website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your junk removal business
- Read about the junk removal services you provide
- See your service area
- Get in touch with you about junk removal jobs
- Become a quality junk removal lead for your business
Without a junk removal website and professional junk removal website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Junk removal marketing strategies can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one junk removal advertising idea that’s been proven time and again to generate quality junk removal leads and grow your junk removal business. So, if you’ve been wondering how to get more junk removal leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in junk removal leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local junk removal providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with generating more junk removal leads. These Junk removal marketing strategies, including professional junk removal web design, are cornerstones for marketing a junk removal business.
3. Get More Junk Removal Leads Through Facebook + Instagram
Still wondering how to get clean out jobs? Advertising on Facebook and Instagram can be a cost-effective method for marketing a junk removal business, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal junk removal customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need junk removal providers in the future. If you’ve been wanting to try social media advertising for your business, this is certainly one of the top junk removal marketing strategies worth trying.
Paired with SEO for junk removal and professional junk removal website design, these are great junk removal marketing strategies to help grow your junk removal business.
4. Ad Retargeting Is a Fresh Junk Removal Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to learn how to get junk removal jobs.
Retargeting is a great way to keep your junk removal business and junk removal website in front of potential customers who have already shown interest by visiting your website. This is one junk removal advertising idea well worth trying, especially if you’re already getting good traffic to your junk removal website. Throw in some SEO for junk removal for an extra visibility boost!
5. Always Use Local SEO to Generate Junk Removal Leads
Search engine optimization (SEO for junk removal) is still king in the junk removal digital marketing space, which is why SEO for junk removal is so popular. SEO is what moves your junk removal business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for junk removal alone can generate the majority of your junk removal leads (but we still recommend reading the rest of these junk removal marketing strategies)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
When incorporating these junk removal marketing strategies, let an expert in SEO for junk removal get you up and running.
6. Use Google’s Local Service Ads to Get More Junk Removal Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for junk removal providers, at least 7 of them will click one of those ads and turn into a junk removal lead.
How much more money would you make per month with 7 more junk removal contracts? For an extra boost, consider investing in junk removal digital marketing, then use junk removal SEO and a professional junk removal website design to hook your potential customers.
7. Create Helpful YouTube Videos About Junk Removal
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful junk removal videos. The videos can document your day-to-day activities or follow a job from start to finish. These videos will build your credibility as a junk removal business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your junk removal website so they can learn more.
8. Email Marketing = Junk Removal Marketing
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your junk removal business, you’ll make (on average) a $40 return on your investment.
Because most junk removal businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready junk removal leads and spend 33% less money on making sales.
9. Get Junk Removal Advertising Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and contractors—they’re likely to send more junk removal leads your way!
10. Give Telemarketing a Chance to Generate Junk Removal Leads
Though telemarketing was once a good channel for junk removal lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential junk removal customers.
While this is a viable solution for marketing a junk removal business, it would be wise to evaluate how the cost compares to other junk removal marketing strategies to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
11. Reputation Management Affects Your Junk Removal Business
Did you know 85% of people search online to find local junk removal providers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your junk removal services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your junk removal business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more junk removal leads.
12. Make Your Junk Removal Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your junk removal marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your junk removal marketing and junk removal advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating junk removal leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
13. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary junk removal provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help show you how to get clean out jobs since you’re both working to generate new junk removal leads.
14. Send Out Direct Mailers to Get More Junk Removal Leads
Here’s another junk removal advertising idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for junk removal leads from other sources to determine if this is a viable solution for you.
15. Canvass the Area to Generate Junk Removal Leads
Canvassing an area to generate junk removal leads might seem like an old-school marketing tactic, but it’s a junk removal advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a junk removal job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a junk removal lead!
16. Increase Referrals to Get More Junk Removal Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your junk removal business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one junk removal marketing and junk removal advertising idea you shouldn’t pass up.
17. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every junk removal job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your junk removal website and social media.
18. Use LinkedIn to Attract Junk Removal Leads
LinkedIn is more than a great place to establish yourself as a junk removal expert and junk removal business owner—it’s a great place to generate junk removal leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the junk removal you provide.
19. Hunt for Junk Removal Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a junk removal project. Take a quick scroll through the classifieds and see if anyone is looking for a junk removal provider. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for junk removal providers on Craigslist are ready to work with you now and pay for your services.
20. Don’t Pay for Junk Removal Leads If You Don’t Need To
So, what about using Trash Warrior leads to find local jobs? While being alerted to junk removal leads near you may seem like a way to create a steady flow of new business, Trash Warrior leads (and similar lead generation services) are more likely to leave you spending your time chasing down bad leads instead of talking to good ones.
We’ve already discussed using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. Similarly, while Trash Warrior leads may provide quantity in terms of job opportunities, the quality of Trash Warrior leads often isn’t up to par.
A better alternative for discovering how to get junk removal jobs is using junk removal digital marketing. Combined, junk removal SEO and professional junk removal web design can increase your online visibility and win you more quality junk removal leads.
Sign Up With Townsquare Interactive to Maximize Your Junk Removal Marketing Budget
Junk removal web design isn’t the only element of an effective junk removal marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate junk removal leads using the steps above.
Adding other elements to your marketing campaign, such as junk removal SEO and reputation monitoring, can strengthen your junk removal marketing campaign and help you to generate more junk removal leads.
The team at Townsquare Interactive specializes in creating junk removal websites and marketing campaigns that generate junk removal leads for businesses across the country. All of our junk removal website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your junk removal marketing campaign to the next level.
Click the button below to learn more about our junk removal marketing packages and how to get junk removal jobs.