Ten Brands That Will Disappear in 2012
Every year, the website 24/7 Wall Street compiles a list of brands that are about to go extinct. Here are is a list of their predictions for the ten brands that’ll go extinct NEXT year, or within the next 18 months.
Sometimes they’re a little off … last year they predicted the end of BP, Kia Motors, Zales Jewelry, and the credit rating agency Moody’s. On the other hand, they accurately called the demise of T-Mobile, Blockbuster, and the car rental company Dollar Thrifty, which is barely hanging on.
The list is based on a bunch of things, including: A fall-off in sales… steep losses … worrying disclosures from the parent company… rising costs… companies getting sold… and bankruptcy.
#1.) Sony Pictures... It used to be Columbia Tri-Star Pictures, and they’ll probably sell it.
#2.) A&W… The root beer will survive, thank god, but the restaurants can’t compete.
#3.) Saab... Do you know anyone who still drives one?
#4.) American Apparel... They expanded too fast, and their founder’s a defendant in a bunch of sexual harassment lawsuits.
#5.) Sears… The failed merger of Sears and K-Mart means one brand has to go.
#6.) Sony Ericsson... It’ll probably be folded into Sony.
#7.) Kellogg’s Corn Pops… Breakfast got healthier. And Corn Pops ain’t it.
#8.) MySpace... Who? (I can’t even remember my log-in info.)
#9.) Soap Opera Digest… Well, there aren’t any more soaps. So…