Ten Brands That Will Disappear in 2012
Every year, the website 24/7 Wall Street compiles a list of brands that are about to go extinct. Here are is a list of their predictions for the ten brands that'll go extinct NEXT year, or within the next 18 months.
Sometimes they're a little off ... last year they predicted the end of BP, Kia Motors, Zales Jewelry, and the credit rating agency Moody's. On the other hand, they accurately called the demise of T-Mobile, Blockbuster, and the car rental company Dollar Thrifty, which is barely hanging on.
The list is based on a bunch of things, including: A fall-off in sales... steep losses ... worrying disclosures from the parent company... rising costs... companies getting sold... and bankruptcy.
#1.) Sony Pictures... It used to be Columbia Tri-Star Pictures, and they'll probably sell it.
#2.) A&W... The root beer will survive, thank god, but the restaurants can't compete.
#3.) Saab... Do you know anyone who still drives one?
#4.) American Apparel... They expanded too fast, and their founder's a defendant in a bunch of sexual harassment lawsuits.
#5.) Sears... The failed merger of Sears and K-Mart means one brand has to go.
#6.) Sony Ericsson... It'll probably be folded into Sony.
#7.) Kellogg's Corn Pops... Breakfast got healthier. And Corn Pops ain't it.
#8.) MySpace... Who? (I can't even remember my log-in info.)
#9.) Soap Opera Digest... Well, there aren't any more soaps. So...