Have we really gotten that lazy? A new report says, Yes we have! Case in point...popcorn!

Sales for Ready-Made popcorn has soared 11.9 % in the past year. Where as microwave popcorn sales grew only 0.84% because it's become to inconvenient? Are you kidding me?

“Microwave popcorn at its inception was all about convenience, having only to wait three minutes to get warm, delicious popcorn,” said Colleen Bailey, Orville's brand director. But “as times have changed, the definition of convenience has changed.”

“You don't have to take the extra step of opening the box, opening the wrapper,” and “hoping you have the skill to watch it appropriately so you don't ruin the product,” said Beth Bloom, a food and drinks analyst with market researcher Mintel.

via Ready-Made Popcorn Gains On Microwave Brands | News - Advertising Age.