A televised magic act went awry recently when the magician who was supposed to fake swallowing a hook accidentally actually did it.

Ilya Safronov panicked when his brothers, who are part of the act, couldn't remove the hook when the "hook from the eye" trick went wrong.

Instead, they called cut on the Ukrainian television show, reports the U.K.'s Daily Mail, and when doctors on scene couldn't help, Safranov was rushed to an ear, nose and throat specialist.