Scion has taken a very interesting approach to their latest ads for the Scion iQ.  This one still goes along with the advertising rule of "Sex Sells", but it's definitely different. 

The Scion iQ is just about the smallest car you can get that will seat four, and they decided to put four women in bikinis in the car, eating donuts, drinking big glasses of milk, and doing donuts in a parking lot. They filmed and it and gave it the title, "Babes 'N' Donuts". (Brilliant!)

The also have "Dudes 'N' Donuts", "Bikers 'N' Donuts", and the rather unsurprising "Cops 'N' Donuts". (If you are into that sort of thing.)